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The Flip-A-Coin Technique

March 5th, 2012 · No Comments

by Dwayne Phillips

Binary decisions – choose either A or B, nothing else – can be difficult. Tossing a coin, but not looking at it, is a useful technique.

I learned this technique a few years ago at a conference. You are confronted with a decision with two choices: A or B. You are uncertain as to which you want.

Flip a coin

Yes, flip a coin just like when you were a child. Except here, you don’t look at the coin.

While the coin is in the air, a burning sensation in your heart will tell you which choice you really want.

Put the coin back in your pocket. Never, I repeat, never look at the coin to see what way it would have taken you.

Tags: Design · Judgment · Play

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