Working Up

by Dwayne Phillips

A new deal where we are offered something for nothing indicates that the provider has been delivering nothing for something.

This isn’t just a rant at McDonald’s or Starbucks. It holds for any situation where we expend some resource from some product or service. Someone is “improving” their offering at the same price.

• More computer memory, same price
• More burger, same price
• More coffee, same price
• More service, same price

Sometimes there is a technology breakthrough that allows a provider to offer more at the same price. Sometimes.

Nevertheless, in general, what have they been doing to us in the past? Why were they charging more money for the same product or service? Does the new offering come with an apology for over-charging in the past? Why not?