Working Up

by Dwayne Phillips

There is a simple step that will push you and yours to produce better goods and services.

Want higher quality? Want people to delight in your products? Want to accomplish these and other quality improvement goals without spending any money? Yes, yes, and Y E S!

Here it is:

Put you name and address on your products and services.

Not some, Contact email address that no one ever reads. Not some 800 phone number that goes to a robot answering service. Your name and your V E R Y personal contact information.

It is amazing what that might do for your quality.

PS: thanks to Seth Godin for the basic idea here.