Working Up

by Dwayne Phillips

Sometimes the good ideas are lurking in the wrong places.

Looking for good ideas? Look at bad sources.

Read a crummy book. In it I will find, “Now that sentence there is a good idea for a book or something. Why didn’t this person write the book about that instead of the junk they wrote about?”

Crummy magazine article, same thing, “That is an interesting point. The rest of this is junk.”

Look at:

• Any movie
• Any TV show episode
• Any speech
• Any sermon
• and so on

Buried in a crummy source is a good idea. That is one reason the crummy source is so crummy. The creator went the wrong way with the wrong idea. The right way and the good idea are lurking in all that crummy material. Use the good idea.