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AI? Give Me an Ice Cream Cone or a Honey Bun

June 22nd, 2026 · No Comments

by Dwayne Phillips

AI is a tool to be used by those who provide ice cream cones and honey buns. Lose sight of that and advance at your peril.

Who is going to be the winner in all this AI competition? Who is going to be the loser in this? After all, avoiding losing is almost as good as winning.

Here are a few folks who won’t lose: those who make ice cream cones and those who make honey buns. Please, running AI here, there, and the other place is nice. I’ll settle for an ice cream cone on a hot afternoon and a honey bun with a hot cup of coffee on a cold morning.

Forget about those tech folks saying, “Every company is a software company,” and now, “every company is an AI company.”

Companies that make ice cream cones and honey buns, and thank goodness there are many of those companies, should focus on ice cream cones and honey buns. They can and will use AI in “the back office” just as they use word processors, spreadsheets, the internet, and databases in the back office.

It’s not the tools; it’s the final product.

My plea to the ice cream cone and honey bun companies is to remember this and focus on their products. Those products are SO MUCH BETTER than AI.

Tags: Artificial Intelligence · Coffee · Concepts · Customer · Expertise · Management · Technology

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