Working Up

by Dwayne Phillips

When reviewing a thing, we use the same basic principles: Review the product, not the person. Praise the person, not the product.

We review products daily. No, not just writing a review of the iPhone or Instagram, but all the little “products” that take us from a concept to a final product. Here is an idea—that is a product that we review. Here is a test—that is a product that we review. Here is a sales pitch—that is a product that we review.

We use the same basic principles:

1. Review the product, not the person
2. Praise the person, not the product

It is easy to confuse these. Take care. We can always get another product. The same is not true for the person.